We believe in accountable, community-driven development, equitable housing, transformation through socio-economic justice, and building wealth through financial empowerment.


As corporate interests continue to merge, the average family doesn't have the resources to fight the machine. 


As asset developers, we're strategizing across multiple neighborhoods to create housing that retains our arts and culture, while at the same time improving the quality of life for those we serve.  As community organizers, we cultivate leadership and facilitate civic engagement to ensure responsible economic development that benefits current residents. We provide the megaphone for a series of issues that others might find intimidating.  As bilingual financial counselors, we educate families and individuals on mainstream financial tools, their rights as consumers, and resources that help them build and sustain their assets and wealth. We're in the business of changing the trajectories of entire families. 


To advocate for economic and social justice in Boyle Heights and East Los Angeles by building grassroots leadership, developing affordable housing and neighborhood assets, and providing access to economic development opportunities for low and moderate income families.


We envision a community where everyone lives with opportunity, dignity, and autonomy.


Isela Gracian


East LA Community Corporation

Since 2015, Isela Gracian has been President of East LA Community Corporation (ELACC), a social and economic justice community development organization on LA’s Eastside. Growing up, she experienced first-hand the leadership skills for which she would later have renown by modeling her mother’s commitment to collective decision making and determined resolve to work together to manage family struggles. As immigrants, her parents instilled strong roots and links to their cultural traditions, which are now a hallmark of her leadership, infusing ELACC’s organizational principles with her cultural practices to forge staff unity and celebrate what binds them to their community. The skills she honed as a young mujer served as a foundation that was further developed through her time at UC Davis where she received her BA and embarked on her path to working alongside residents for equity in immigrant communities. Isela now has over a decade working to advance development accountable to marginalized residents that do not displace the lowest-income families. Recognized through her work at ELACC as a foremost authority among Southern California community development leadership, Isela serves on various boards, including Strategic Concepts in Organizing and Political Education (SCOPE) and the California Reinvestment Coalition. She is also a National Advisory Board member to the Strong, Prosperous, and Resilient Communities Challenge (SPARCC).

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